Click any image for enhanced view of all highlights (8 Highlights in total)

Client and Brief:

These are Instagram highlights for a beauty brand called ‘Galdem Glam’, who specialises in nails and nail art. The owner wanted a revamp of her highlights to reflect her personality more, giving off a warm and feminine appeal to her brand. Whilst also explaining everything in the most concise way possible.

My Approach:

Understanding how the target audience communicates with one another was integral to ensuring that I not only provided the tone of voice my client wanted, but also able to create copy that the audience could relate to. After immersing myself in the target audience’s language this knowledge allowed me to strike on the deeper benefits that the audience would be able to connect with. In terms of the client providing a service that is about self-care and self-love rather than just having pretty nails to look at.

Testimonial:

“Oh wow! What you wrote is absolutely perfect – I love how it reflects my personality and isn’t just a boring, generic text. Great job on the research, especially since I know you didn’t know much about the nail industry beforehand! It’s such an easy and entertaining read. You’ve saved me so much time and stress – thank you so much! 😊”